Choosing a style of photography can be extremely difficult, especially with the amount of choices available. Here are 3 stages that I use when planning shoots which may help you out!
S T A G E 1 - Research & Test On Website
- Search the internet for images you like the style of and collate them into one place i.e Pinterest
- On found imagery pick out details such as lighting, angle, backgrounds or editing style and make a note
- Narrow your search down to 5 images that you think illustrate your brand style
- From these images pick out the similarities that they have and make note (these words should describe your final images that you go on to create)
- Test these selected images by layering over a screenshot of your website to see how they fit with the design/ colour scheme
S T A G E 2 - Choose Colour Palette
- As a result of the researching stage you should have an idea of colour schemes
- The colour tones used alongside your product can change the feel of the shot and so think about how and when you will be using the images
- Consider seasonal colours, incorporating colour trends and colours that best suit your product
- Choosing a brand colour palette can ensure consistency across your social media channels
S T A G E 3 - Get The Props Right
- Search for items that incorporate your brand style and colour palette, did anything stand out from your found images?
- Choose items that compliment your product and not dominate the shot
- Consider scale in relation to you product and how well the items will photograph
- Add life to an image with greenery
- Choice is key, the more you have on the day of the shoot, the better it is for creating a good composition
If you're an independent maker/ business owner then there is only one of you so you may not have any spare time to think about this. Majority of my clients are in this situation and so they hand the prop searching, planning & styling over to me. If this sounds like an appealing option to you, send over a quick email to firstname.lastname@example.org and I'll get back to you with some shoot ideas!