On my recent shoot with RedDog Design my task was to create a range of new banners for their website ready for the Autumn/Winter season. Opting for a flatlay style of photography I created a number of looks by using props to compliment the colour of the bagpod featured.
Here are some of my tips for creating a flatlay image:-
1. Plan Your Props
I often come up with a loose theme for each shot so that when it comes to buying props I can narrow the search down a little. I then find pieces that compliment both the colour and the style of the main product. it's good to have to have variety in terms of sizes and shapes to give you options when it comes to creating the composition.
2. Experiment with composition
Before the shoot it's a good to know what size you need the finished image, as in the case of the images above which needed to be used for website banners. By knowing the format of the final image you can ensure no necessary details are cropped out. Most importantly the images need to have a composition which suits the dimensions. Keep moving the products around until your happy with the finished look and remember to leave space if needed for text overlay.
3. Keep it simple
If your stuck for ideas when creating a flatlay, keep it simple! Start with a few props which have minimal style (flowers and stationery always work) and a plain background. You can then add details to the composition if you need to.