Product Photography For Makers

Recently I’ve been working on new collection shoots for a few of my clients that are independent makers. As I have worked with them from the the launch of their businesses, I have watched them grow and seen what results the photography has given them, in relation to online sales.

Each time I work with them on a shoot, we learn from the last; we find out what worked for their client base and then develop further using this information. Building on the foundations we have, in terms of the initial image style created upon launch, we can reinforce the brand, creating instantly recognisable photography.

Here’s a few of my examples of the images in use across a few of my client’s websites:-

Product Photography FAQ

Product Photography FAQ

Below I've answered a few questions that I hope will help you get an insight into what's included with the product photography service that I offer....

Will you help me style the shoot?

I love this part as much as taking the images. It's great to get involved with the planning stages as I get a better understanding of the images that you want for your brand.

Will you source the props / backgrounds for me? 

Of course. I usually work to a prop budget set by the client and send them a mood board prior to the shoot, with prop suggestions to ensure they like everything that I've picked. 


How many images will I get from the shoot?

We'll decide this prior to the shoot by creating a shot list. With this, I can organise the timings of the shoot to ensure you get everything you need. 

Can I attend the shoot?

Definitely! If you do have the time it's worth attending the shoot (based in Cardiff) so you can see the process and we can make any changes on the day. 

How long will it take to get the images after the shoot?

I always aim to get the images back to the client within 1-2 days of the shoot as I know how exciting having new pictures is! 

If I purchase a remote service will I be able to see the images throughout the day?

Yes communication is high priority for me as its important to get the products looking their best! I'll send you images while they are still on set so that I can make alternations if needed, there and then. 

How much notice do I need to give you if I need new photography?

At the moment I'm taking bookings a month in advance so keep this in mind when planning your product photography shoot. 

Can you make GIF files with your images?

Recently I've been making GIF files for a couple of my clients when the products are on set. If they suit your brand, they are great for social media to promote a product feature or offer. Let me know prior to the shoot if you want any made and I'll add it to the shot list. 

Have any other questions? Drop me a line on social media or email info@gabriellajackson.com

Year 4 In Business, What I've learnt so far...

2018 marks the start of my fourth year in business as a freelance product photographer. I thought this would be a good time for a quick round up of what I've learnt so far. 

Product Photographer

Be patient! - This is probably specific to my character as I like to run before I can walk; always have. To grow the business organically took much longer than I thought, but on reflection I think my initial views were unrealistic. When I first started I thought new clients would just find me and didn't think too much about the marketing side of things. I realised that after a year or so, when I had a few different projects to show, things started to snowball gradually. So hang in there, it will happen!

Learn from others - I was lucky enough to assist an established commercial photographer when I started out, which I couldn't recommend enough. I worked for him on a freelance basis and so I still had time to work on my own business, while having another source of income to help pay the rent! Watching how someone else worked and managed clients was vital to my progression as a photographer. 

Don't undervalue yourself -This is a big mistake that I made when I started! I didn't have enough confidence in my own ability to feel I was worthy of the going rate for a photographer. This meant my rate of was so low that I made hardly any profit and it also made it harder for me to grow as a business.

Check in on your progress and celebrate those achievements - As I was always trying to power full steam ahead to achieve my goals as fast as possible, looking back at what I'd achieved was a rare occurrence. Occasionally, when sorting out my files I'd come across work that I'd produced when I first started. Seeing those images made me realise just how far I'd come. As an independent business owner it's hard to celebrate those business achievements when you're not surrounded by a team. It's so important to mark those occasions as it makes you recognise what you've achieved, even if you buy yourself a Friday treat to celebrate - why not?! 

If you're a start-up with any questions that you think I could help with, then let me know! Drop me a message at info@gabriellajackson.com

3 tips for creating flat-lays

On my recent shoot with RedDog Design my task was to create a range of new banners for their website ready for the Autumn/Winter season. Opting for a flatlay style of photography I created a number of looks by using props to compliment the colour of the bagpod featured. 

Here are some of my tips for creating a flatlay image:- 

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1. Plan Your Props

I often come up with a loose theme for each shot so that when it comes to buying props I can narrow the search down a little. I then find pieces that compliment both the colour and the style of the main product.  it's good to have to have variety in terms of sizes and shapes to give you options when it comes to creating the composition.  

2. Experiment with composition

Before the shoot it's a good to know what size you need the finished image, as in the case of the images above which needed to be used for website banners. By knowing the format of the final image you can ensure no necessary details are cropped out. Most importantly the images need to have a composition which suits the dimensions. Keep moving the products around until your happy with the finished look and remember to leave space if needed for text overlay. 

3. Keep it simple

If your stuck for ideas when creating a flatlay, keep it simple! Start with a few props which have minimal style (flowers and stationery always work) and a plain background. You can then add details to the composition if you need to. 

Still Life Photography

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Spring has finally arrived and it seems everyone has been motivated to refresh their websites with new imagery. 

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In the the middle of shooting for clients I did manage to sneak in a personal project.  It gave me the chance to play with new backgrounds and set-ups without having to work to a limited crop or deadline. A big trend at the moment in photography is the combination of soft tones and simple styling, so I decided to shoot a few images that explored this trend. With a nod towards the minimal compositions of still life photography from the 1970s, this simplistic style of imagery is ideal for showcasing a product in situ. It sets a style and tells a story yet allows the product design to be the focus. 

Need help styling your own product shoot? Click here to get in touch! 

Keeping Up With The Content

For those of you looking to hand over the monster monthly task of planning and sourcing content for social media posts, I'm here to help! 

Product Photographer UK

I work with a number of brands each month, over 1-2 days, to create enough image content for up to 30 posts. Working with the same clients regularly means that I get to know their brand style well, giving their feed strong, recognisable look. 

Each month the client will receive a folder filled with a variety of retouched, high-quality images to suit any upcoming themes or promotions they have. They will also have images that they are able to use for website banners, newsletters and ad campaigns as well as on social media. 

Within the quote, I also include prop styling, where I source items that compliment and enhance the brand's product to help to catch the attention of the target audience. I use a variety of backgrounds and props throughout the shoot so that the images have different themes, whilst still achieving the brands signature look. 

If you want to find out more about this product photograpy service, drop me a quick email at info@gabriellajackson.com 

Speak soon! 

Gabby 

Photography Trends In 2018

I've put together a forecast, using snippets from recent shoots, of the key trends and themes that I believe will stand out in photography this year. 

Product Photography Trends 2018

Lavender Hues-  Set to take the place of the 'millennial pink', this year's Pantone colour of 2018 is Ultra Violet. With a similar soft feel to last year's favourite, this colour will certainly be popping up across social media feeds this year. 

Sharp Shadows - I've seen a shift over the last year or so in terms of lighting, moving from soft (having hardly any shadows) to sharp contrasting shadows, giving the images a much more retro feel. Created with the use of hard light, this strong look creates an eye-catching aesthetic, ideal for fashion and beauty photography. 


Retro Textures- Teamed with the hard light and a faded process, I've seen lots of retro textures in use as platforms. backgrounds and props in product photography. My favourites are Terrazzo and birch wood. 

Female Lead- As we've seen so far this year, girl power is certainly having a strong influence on photography and social media. From empowering slogans to images of inspirational women, it shows just how powerful photography can be.